BRANDING / PACKAGING
A proposed brand refresh for a specialty coffee shop in Limerick city. The concept for the re-brand is based on the owners scientific and sustainable approach to creating perfect coffee. Inspired by chemistry diagrams and the minimal aesthetic of the cafe interiors, the refined identity incorporates various lines and angles, to represent the bond between Rift Coffee and their loyal customer base. The line of the logotype extends and bleeds off, representing their continuous ambition to achieve the perfect cup of coffee.
