TYPOGRAPHY / CAMPAIGN
A proposed social media campaign created to promote the typeface ‘Meta’ from the Monotype font library. The aim of the campaign was to resurrect Meta from its prime in the 1990s and bring it to the 21st Century.
The strategy was to use the current 90’s revival trend to endorse Meta’s fun and quirky side. This is done by showcasing the typeface through 90’s pop culture references and correlating it with contemporary ones.
